Project

Creating the Future of Fashion Research and Development Projects
The ZOZO Group is conducting various research and development projects to build a new future of fashion by utilizing the most advanced technology.
Fashion Tech News
Fashion Tech News

Fashion Tech News

A media outlet that provides news about fashion and technology in Japan and abroad from a unique perspective.
Project Drip
Project Drip

Project Drip

Virtual fashion project aims to realize future fashion experience with 3D and AI technology
Project Drip is a project that aims to incorporate 3D and AI technology into fashion to provide customers with a new experience in the virtual realm and turn it into a product/service.

Project Drip is a collaboration with Pinscreen, an American company founded by Hao Li, a leader in the field of computer vision, to create virtual models that are as realistic and scalable as the real thing.
In the future, we aim to create a more comfortable fashion experience by building personalization that provides the most suitable model and outfit for each user, as well as a virtual try-on experience.
Project Drip is a project that aims to incorporate 3D and AI technology into fashion to provide customers with a new experience in the virtual realm and turn it into a product/service.

Project Drip is a collaboration with Pinscreen, an American company founded by Hao Li, a leader in the field of computer vision, to create virtual models that are as realistic and scalable as the real thing.
In the future, we aim to create a more comfortable fashion experience by building personalization that provides the most suitable model and outfit for each user, as well as a virtual try-on experience.
Project Foil
Project Foil

Project Foil

Pursuing materials, function, and beauty Innovative Textile Development Project
ZOZO Group's first textile development project.
Hosoo Co.,Ltd. and the Yasuaki Kakehi Laboratory of the University of Tokyo's Interfaculty Initiative in Information Studies (III), a joint research project on the development of new textiles with both functionality and beauty was conducted.
In the exhibition of the results, “Ambient Weaving: Environment and Textiles,” five works were exhibited, using color changes according to the environmental temperature, computer-controlled OLED light emission, and curing by UV irradiation.
By focusing on the design aspect as well as the functional aspect of textiles, we aim to further promote the use of smart textiles by developing materials, weaving techniques, and expressions in a way that interconnects function and design from multiple angles.
ZOZO Group's first textile development project.
Hosoo Co.,Ltd. and the Yasuaki Kakehi Laboratory of the University of Tokyo's Interfaculty Initiative in Information Studies (III), a joint research project on the development of new textiles with both functionality and beauty was conducted.
In the exhibition of the results, “Ambient Weaving: Environment and Textiles,” five works were exhibited, using color changes according to the environmental temperature, computer-controlled OLED light emission, and curing by UV irradiation.
By focusing on the design aspect as well as the functional aspect of textiles, we aim to further promote the use of smart textiles by developing materials, weaving techniques, and expressions in a way that interconnects function and design from multiple angles.