VirtualFitting

VirtualFitting α - ALTRM

A collaborative project for 3D virtual fitting demonstration by ZOZO NEXT, SoftBank, and MN Interfashion.

This is a demonstration project using the app 'ALTRM' which offers virtual clothes fitting experience online. With virtual fitting, customers can try-on clothes online anytime, anywhere, without having to visit physical stores, aiming to reduce the number of returns due to size mismatch and discomfort when worn, a challenge in online shopping, and to contribute to the improvement of Conversion Rate (CVR).

Company Initiatives

In this project, SoftBank developed the key technologies for "3D Virtual Avatar Generation" and "Virtual Fitting", while ZOZO NEXT developed an app that allows you to try on clothes on your smartphone. Furthermore, in this demonstration experiment, MN Interfashion established a new brand "ALTRM", planned and produced the clothes to be sold, and realized the digital 3D representation of the clothes that operate within the app.

About the "ALTRM" Demonstration Experiment

Target

Men over 20 years old

Number of Participants

About 400 people

Duration

February 21, 2022, to March 29, 2022 (*1)

Number of Items Sold

14 types (Sizes available: S/M/L)

*1 The demonstration experiment was conducted in two sessions, each lasting 15 days, from February 21 to March 7, and from March 15 to March 29.

* The names "SoftBank" and "SoftBank's name" and the logo are registered trademarks or trademarks of SoftBank Group Corp. in Japan and other countries. All other company names and product/service names mentioned in this press release are registered trademarks or trademarks of their respective companies.

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