Kei Image
Fashion Designer
A young fashion designer who is using technology to take creative expression into new realms.
He is deeply interested in sustainable production processes, and is preparing to hold a fashion show on the same day that combines the real physical world with the virtual world.


Concept Movie
How would fashion in the future progress?
The year is 204X - a world where XR technology, smart fabrics, and other technologies that would be called “advanced technology” in 2022 are integrated into our daily lives.

With Kei, Dana, and Ava, the three main characters from different backgrounds, ZOZO NEXT imagines a new world.
Movie Image 1Movie Image 2Movie Image 3


Kei, Dana and Ava -
three protagonists from different generations, professions and lifestyles.


The Protagonists' Daily Lives are Reflected
Through Fashion Technology of the Future.