Kei
Fashion Designer
A young fashion designer who is using technology to take creative expression into new realms.
He is deeply interested in sustainable production processes, and is preparing to hold a fashion show on the same day that combines the real physical world with the virtual world.
He is deeply interested in sustainable production processes, and is preparing to hold a fashion show on the same day that combines the real physical world with the virtual world.
THEFUTUREOFFASHION
THEFUTUREOFFASHION
Concept Movie
How would fashion in the future progress?
The year is 204X - a world where XR technology, smart fabrics, and other technologies that would be called “advanced technology” in 2022 are integrated into our daily lives.
With Kei, Dana, and Ava, the three main characters from different backgrounds, ZOZO NEXT imagines a new world.
The year is 204X - a world where XR technology, smart fabrics, and other technologies that would be called “advanced technology” in 2022 are integrated into our daily lives.
With Kei, Dana, and Ava, the three main characters from different backgrounds, ZOZO NEXT imagines a new world.
MAINCHARACTERS
MAINCHARACTERS
Kei, Dana and Ava -
three protagonists from different generations, professions and lifestyles.
three protagonists from different generations, professions and lifestyles.
FUTUREOFFASHIONTECHNOLOGY
FUTUREOFFASHIONTECHNOLOGY
The Protagonists' Daily Lives are Reflected
Through Fashion Technology of the Future.
Through Fashion Technology of the Future.
TextileTechnology
Textiles in the future will be more than just an expression of design. It will become an interface that connects our physical and external information.
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VirtualTechnology
The value of things in the virtual world will be equivalent to that of the real world, and the virtual world will allow for a wide variety of creative expression.
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MeasurementTechnology
The combination of automatic measurement technology and manufacturing processes that support personalization will eliminate today's S, M, and L size categories, and make it possible to get custom-made clothes with ease.
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Sustainability
As opposed to the mass consumption of resources that has taken place throughout the history of the fashion industry, technology will help to achieve a sustainable structure that is in harmony with nature and takes into consideration the environmental impact.
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